C-R-M stands for Customer Relationship Management. It is an approach to manage a company's interaction with existing as well as potential customers.

A CRM system allows businesses to manage customer data and information associated with them and helps to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth.

With a CRM system, you can store existing and potential customer’s activity information, Leads, Contacts, Sales opportunities, and Contracts, all in one central location, accessible by many.

Link to video on USM CRM features:-
https://1drv.ms/v/s!AqK06HnETTwwlp9kqi-sdFVB437rpw
